UP Advertising Core

The UP Advertising Core is the only student-run, not-for-profit organization and advertising agency of the University of the Philippines, Diliman.

It is based in the Virata School of Business and is a university-wide organization with members coming from various disciplines, mainly from Business Administration and Marketing, Mass Communications, and Fine Arts. UP AdCore keeps its members’ skills top-of-the-line through talks by renowned industry leaders, exposure trips to the leading advertising agencies, and experience in client-based projects that are impactful to the society. UP AdCore also performs a plethora of marketing services for companies who want to bring their brand closer to UP students, and the Filipino Youth as a whole.


A country where creativity resides and where advertisements of the highest quality thrive.


To foster effective and responsible advertising to the Filipino youth in general and the UP Diliman students in particular in order to uphold the quality of advertising in the Philippines.

3 Core Values

Creative Professionalism

The perfect blend of imagination and discipline.

Inspired Involvement

Unconditional passion for what one is doing.

Steadfast Excellence

Consistent aspiration to be better than what one was.

Our Success Stories

Awards and recognition

Exemplifying Steadfast Excellence, AdCore has garnered the following awards throughout the years:

FAO Awards
FAO Awards

UP Advertising Core was hailed as the Organization of the Year for the first-ever Federation of Advertising Organizations Awards this 2013, participated on by different organizations from schools all over NCR.

Philippine Student Quill Awards
Philippine Student Quill Awards

Organised by the IABC, the PSQA honours excellence in communication in the undergraduate levels. UP AdCore was one of the organizations to have received two Awards of Excellence, the higher tier award in PSQA’s recognition hierarchy.

Smart League of Leaders
Smart League of Leaders

The SMART League of Leaders is Smart Prepaid’s advocacy project that seeks to empower student groups with the skills, knowledge and resources they need to reach their goals. UP AdCore was hailed as one of the top 10 organizations and an official part of the SMART League of Leaders last April 11.

Villar Sipag League of Excellence Awards
Villar Sipag League of Excellence Awards

The Villar Sipag League of Excellence is an awards night organized by the UP Business League to recognize the most notable feats accomplished by its 16 member organizations. Various categories are contended for and top performers are awarded. In the past 2 years, UP AdCore has clinched 7 of these prestigious awards, 3 of them belonging to the Platinum Award Category; including the most notable: Organization of the Year.

AIESEC Youth Leadership Awards
AIESEC Youth Leadership Awards

The AIESEC Youth Leadership Awards aims to celebrate five youth organizations who, driven by a clear purpose, have shown exemplary leadership through leading by example and by continuous improvement in their fields. UP AdCore is one of the five recipients of this pioneer award by AIESEC Philippines.

Most Well-Attended ACLE
Most Well-Attended ACLE

USC has awarded various organizations who were able to organize outstanding learning experiences for the students. UP AdCore received the most well-attended ACLE having been able to fill the Benitez Hall with students who were interested to learn more about stories behind well-known commercials.

What We Engage In

The ways the organization gives back to the community

Social responsibility

We make sure to foward socially impactful causes that are beneficial to the UP community

University projects

We deliver fresh and exciting promotional campaigns on relevant campus projects and events


Our Official Magazine

Juiceletter is UP AdCore’s official newsletter, as well as the first and only advertising magazine in the University of the Philippines.
The publication keeps advertising enthusiasts up-to-date with the trends in the industry, allowing its audience to learn the ropes of advertising.


Our Affiliation

UP AdCore is the founding member of PANA-FAO, a coalition of advertising organizations. The PANA-FAO aims to develop student advertising enthusiasts by engaging them in talks and seminars to prepare them for the real world advertising. Membership with the coalition allows access to opportunities presented by the Philippine Association of National Advertisers and PANA-FAO.

Partner Orgs

ACTM AdCore AdCreate
Communitas Cosa iJMA LOADS Moo Media
iJMA Buklod Sining Pixel Media Touch Point