We are young individuals who are united by our love for creativity
We aspire to break boundaries and go beyond the norm to create something great
We are passionate about what we do, and this translates in our work
You are a UP student who aspires to unleash your creative side while maintaining a business front. You are ready to exemplify excellence and commit yourself to an organization which truly understands your needs.
Your application process is as simple as spelling ADCORE. Go through with the following steps and be a part of this creativity.
Attend AdCore’s events. You can attend more than the required number of events. Complete the required 30 hours of Tambay. Hang out at the AdHouse and get to know other applicants and members.
A buddy family (composed of 2-3 members and 3-6 applicants) will have to accomplish buddy family tasks, which will have corresponding points. Each family will have to meet the required number of points announced by Team AdDition.
Ask the members to sign your sigsheet, especially the ExeCore and Team AdDition. Design it as creatively as you can and enjoy getting to know the members more.
Offer help to the AdCore teams and be an intern! This is your chance to have hands-on experience of handling an AdCore project and learning how teams work in AdCore.
In advertising, the pitching of ideas is what we call a Revalida. This incorporates all the learnings you and your groupmates acquired throughout your application as you present to the ExeCore and Team AdDition.
This will test your knowledge about AdCore and your dedication to join the organization.
The Creatives Department (CRT) is the design powerhouse of the organization that brings to life ideas of the different departments. It is dedicated to delivering quality outputs and assuring that each product of design reflects what the specific project, and the organization, are truly about.
AdSchool is the official design training vessel of the org. The team organizes learning sessions which ensure that AdCore members and future members develop a leveled-up design sensibility and become equipped with competitive creative skills to come up with more innovative and quality design works.
Team AdSpeak organizes an Integrated Marketing Communication competition exclusive for UP AdCore members in partnership with a corporate brand client. AdSpeak hones the members’ skills in marketing and advertising through mentoring sessions and pitching, making them more competitive in the university and in the real world.
AdVance brings the advertising world closer to UP AdCore members and future members by giving them a glimpse of how advertising works and how to be in an advertising career path. The team provides learning opportunities about up-to-date, effective, and responsible advertising through the seminars and workshops conducted by reputable and big-time advertising names.
AdVenture is the organization’s exposure trip to the country’s top advertising agencies, production houses, and various institutions which contribute to the whole advertising industry. Through these trips, AdCore members and future members are given a glimpse of an adperson’s workplace and lifestyle. AdVenture also opens doors for those interested in pursuing a career in advertising.
The Finance and Corporate Affairs Department (FCA) ensures effective allocation of funds through strategic planning and budget control. This side of the organization also develops and maintains healthy relations with clients and other corporate entities, giving members the chance to handle real-life accounts. Moreover, the FCA department ensures the sustainability of the organization by making efficient use of its resources.
Team AdFunds handles the financial resources of the organization. The team is responsible for different income generating activities such as merchandise sales (with its brand Orange Pulp) and equipment rentals to help sustain AdCore’s financial stability.
Punch Creatives is the design and communication arm of the organization. The team is responsible for executing creative campaigns and design solution projects for clients, giving its project members firsthand experience in the work of an advertising agency.
The Human Resources Department (HR) is dedicated to ensuring that the people who give life to the organization are well-taken care of. They are responsible for providing the members, future members, and alumni avenues to bond and build long-lasting relationships. They make certain that all necessary updates and information concerning the members are properly disseminated, allowing open communication within the organization. Ultimately, HR aims to strengthen the commitment of the organization’s stakeholders to it.
This team is responsible for the recruitment and pooling of quality future members that are given the chance to experience what it is like to be part of AdCore. They are also responsible for the monitoring of future members to ensure that their journey is both meaningful and memorable.
Team AdHere serves as the bridge to the alumni. This team is dedicated to ensuring that even after graduating, alumni are still updated and informed about the activities of the organization. They also provide avenues for alumni to communicate, help, and contribute to the growth of the organization even after they graduate.
Overall, this team handles the life-blood of the organization – its members. They are in charge of spearheading team building and recreational activities, simple get-togethers, and providing recognition of the different members’ skills and accomplishments. This team is also mainly in charge of giving the members more benefits through its membership card and of thinking of innovative ways to make the tambayan a place for bonding and learning through interactive and value-adding activities.
The Public Relations and Promotions Department (PRP) is the voice of the organization in charge of finding innovative ways to make use of promotional channels both inside and outside the university. The department ensures that the organization, its events, and its causes are communicated excellently to its target market, and that its advertisements stand out from the clutter in the industry. From strategic planning for each project to negotiating with other organizations, it’s on PRP.
The University Freshie Month (UFM) is the official welcoming celebration for freshies that aims to help them adapt more easily to life in UP. Formerly called UP Freshie Week, the UFM has expanded to cover the whole of August, filling the month up with exciting events and activities for the freshies of UP Diliman. The project is spearheaded by the University Student Council (USC) in partnership with the Office of the Vice Chancellor for Student Affairs (OVCSA).
The University Job Fair is the biggest job fair in UP Diliman, organized by the Office of Counseling and Guidance (OCG), in partnership with the University Student Council (USC) and UP Junior Philippine Institute of Accountants (JPIA), with UP AdCore as its sole promotional arm. The UJF team strengthens UP AdCore’s image in the university as a student-run advertising agency and one that delivers excellent output.
UP Fair is a week-long annual music festival with nightly themes ranging from arts to calls for social changes. It is held at the Sunken Garden and features both established and up-and-coming OPM artists. The UP Fair team is the USC’s promotions arm for the whole event.
AdVocate is AdCore’s public service announcement (PSA) arm which has a specific thrust and cause at its core every semester. AdVocate partners with clients (companies or organizations) and helps them forward their advocacies to a wider audience through developing creative and effective public relations campaigns.
Juiceletter is the official publication and student-run advertising magazine of UP AdCore. Through informative and insightful ideas, this magazine educates and enlightens its readers on the latest trends, news, and key people in the advertising world. Juiceletter’s internal issue also serves as AdCore’s newsletter to update members about what’s happening in the organization.
The Special Events and Logistics Department (SEaL) is the muscle of UP AdCore. The department takes charge of the logistics by systematically controlling the flow of materials and equipment. They also work on the optimization and implementation of systems, including people, materials, and information, to ensure the smooth and efficient execution of AdCore’s events and activations.
BrandHub is AdCore’s corporate account team, which aims to build equity for a client’s brand through brand activation events. The format of the project is tailored to fit the client’s objectives, oftentimes to generate awareness and trial. Past BrandHub projects include Unilever’s U-Tour and Pepero Day 2014.
Advertising Conference (AdCon) is a series of talks and activities about the dynamic advertising landscape geared towards students from UP Diliman as well as other universities. Team AdCon is responsible for conceptualizing the theme of the conferences, developing the topics of the talks, tapping key speakers from the industry and inviting student delegates from different universities.
Teenspeak is the organization’s biggest income generating event –an annual inter-university advertising competition in partnership with a corporate client. The competition allows the students to have a voice as consumers in tackling challenges posed by our partner brand. Teenspeak boasts of having had tie-ups with some of the Philippines’ top companies such as Coca Cola, Globe, Rexona, P&G Haircare, Oral-B and Samsung.
Under the President (UTP) houses projects not classified as belonging to the five main department functions. As the name suggests, these projects are administered by the President and mostly deal with UP AdCore initiatives that are not directly related with just one department function.
The UP AdCore Representatives to the Virata School of Business (AdCore Reps to the VSB) is the official arm of AdCore responsible for uniting the organization in participating in the Business Administration Council (BAC) projects and events, making sure that AdCore remains well-visible and relevant in its home college. Projects in the first semester include Freshie and Shiftee Orientation and OrgPres (Inter-org theatrical performance presentation).
The National Youth Business Convention (NYBC) is a pioneering event part of VSB’s centennial celebration. It will be a 3 to 5 day convention with top-notch speakers across industries, and is envisioned as the apex of youth business seminars in the Philippines. This special team is composed of six individuals who are AdCore’s representatives in the NYBC organizing team.
The Information Core (InfoCore) is the right hand of the ExeCore responsible for the collection, organization, and publication of all relevant information related to UP AdCore, both internal and external to the organization. The team is also in charge of maintaining and developing the org databases, social media accounts, and official websites.
The PANA-FAO Team represents UP AdCore in the Philippine Association of National Advertisers Federation of Advertising Organizations (PANA-FAO). They interact with colleagues from member schools, as well as professionals in the field of advertising and communication, through PANA. Moreover, they spearhead all PANA-FAO initiatives assigned to UP AdCore.